(M) ADvertisements

I've been wanting to write on so many things. Nothing of great importance. Such posts are beyond me. The few readers of this blog can vouch for that.. What I wanted to write was on some of the advertisements that I came across on TV and the newspaper, that really were amusing and annoying.

There is this ad for a shampoo and the tag line goes something like 'Contains Active Pro-K'! OK, now, what is Pro-K? Maybe I am a bad example for consumer behaviour because I pretty much stick to the standard, tested routine brands. But do people really go - "Oh look! this has Pro-K and guess what it is Active too!!" Whatever!

And there is this one for a soap. The lady asks her kid to buy a soap. The girl happily runs off to get one. The lady realizes she didn't mention the soap's name and gets very hyper thinking of grave situations her daughter will face if she buys a different one! She runs after her daughter, goes to the shop - all the while imagining her kid will grow up to a pimply faced teenager! And finally, she returns home to see the kid having a nice bath with the 'Correct' soap. I just find this whole sequence so annoying. If the kid is wise enough to handle money, go alone to the right shop, isn't it a little stupid on the lady's part to assume the kid will buy some trash of a soap? I think children today are way more mature and cleverer than that. And couldn't that woman check with the shopkeeper on what soap he sold? Whatever!!

And another one (I guess a shampoo or hair oil?) - A lady takes her daughter to a cricket training facility and the coach looks at the kids's hair and says 'won't her hair get spoilt!' or something to that effect. Is he even a real coach? I personally, have never met a coach who laid importance on such trivial aspects. I don't even know what the rest of the ad says.. I lost it after that one line.

And the best of all is what I saw in the newspaper a few days back - Courtyard Marriott is offering a soothing spa treatment called 'Coconut Caress Massage' that uses a blend of cane sugar, grated coconut and sweet cardamom and plantain wrap!! I really burst out laughing reading that! I could use all that make some nice mouth watering Burfi!!

Initially it was only 'Kadalai Maavu' (Besan) and cream of milk or rose water, lemon extract that was used. Now it seems, I can empty my entire kitchen shelf save the chilli powder and just wallow in it for spa treatment and such like!

Oh my god! grated coconut and sweet cardamom.. I still can't get over it!